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Author Services

Posted under Uncategorized by Rachel on Thursday 29 October 2009 at 11:27 am

Thank you for your interest in our Author Services at Bitten by Books. We are continually trying to find innovative ways for authors and publishers to promote their books, while ensuring that there’s always something fresh, exciting and meaningful happening to keep the readers coming back.

Events:
Our contests, guest blogs, interviews, release parties… and our latest invention, Friday Features… are very popular with our readers and offer fun ways for authors to interact with fans and soon-to-be-fans. Best of all, these events are FREE for readers and authors. Space is limited, however, and scheduling is on a first come, first served basis.

Advertising Campaigns:
Our interactive events and honest reviews bring out the most dedicated fans of Paranormal Fiction, Paranormal Romance and Urban Fantasy. We strive to present our readers with advertising that is relevant to their interests and to the spirit of our site, thus adding value for our users and ensuring a good return on investment for our advertisers.

Ads are reserved by calendar month and reservations can be made up to six months in advance. Scheduling is based on the availability of ad slots, and ad prices are locked in for the duration of the campaign.

Contact: adsales@moodringmedia.com

The monthly ad rates are as follows:

Run of Site Placements
250×250 “above the fold” med square: $150 per month
120×600 skyscrapers: $75 per month
250×250 med squares below the skyscrapers: $75 per month
Bottom 728×90 banner: $100 per month

Home Page Placements - NO LONGER AVAILABLE after May 1, 2010.
468×60 Banners:
100×160 New and Upcoming Releases:

Please note that Bitten by Books may sell specific ad placements to multiple advertisers during the same scheduling period. This means that your ad will not generally show up on every page view. The maximum number of concurrent advertisers for a given placement is 5 per slot.

In addition, individual ads will rotate through all of the available ad slots within a placement. For example, if you are paying $75 for one of the 250×250 run-of-site medium square ads below the skyscrapers on the sidebar, your ad will rotate randomly throughout those 2 slots. This ensures that all ads booked into a placement are given equal visibility.

Ad Types Supported:
Flash
Rich Text
Standard Image

Creative Specifications
Bitten by Books uses the IAB Ad Unit Guidelines for maximum file weights:

Recommended

Maximum

Initial

Download

Fileweight

Recommended

Animation

Length

(Seconds)

250 x 250 40k :15
468 x 60 40k :15
728 x 90 40k :15
120 x 600 40k :15

*Note: the 100×160 New and Upcoming Releases ads are a non-standard size not covered by the IAB Guidelines. Creatives for those spots should not exceed 30k, and no animation is allowed.

Contact adsales@moodringmedia.com to reserve your ad space.

The Fine Print:

SCHEDULING:
Campaigns lasting for 1 to 3 months must be paid for in full at time of scheduling.

Longer campaigns require a 3 month deposit payable upon scheduling, with subsequent monthly payments to be due 10 calendar days before the beginning of each month, starting with the 4th month. Reserved slots will be forfeited at the end of the current month if payment is not received by the due date. Bitten by Books reserves the right to resell slots starting on the next business day after the due date if payment has not been received, although prepaid ads will still be served in their reserved locations through the end of the paid calendar month. Late payments on existing campaigns will be treated as an EXTENSION of the campaign for the remainder of the scheduled period, i.e. under the same pricing, but potentially in different slots if the existing slots are sold. If adequate slots are not available, then late payment will constitute POSTPONEMENT of the campaign.

EXTENSION:
For all advertisers, ad rates will be locked in from the scheduling date to the last day of the last prepaid month. This means an advertiser with a campaign lasting at least 2 months can extend the current campaign under the same pricing provided at the original scheduling. The duration of the campaign extension can be from 1 to 6 months.

Extension requests must be made at least 30 days prior to the scheduled end of the current campaign. Payments for additional months will continue to be due 10 days prior to the beginning of each month. Pricing for subsequent extensions of an existing campaign will be based on current rates at the time the extension request is made.

Alternatively, advertisers may choose to add one additional campaign using the locked in rates. This option applies to campaigns of any length (even 1 month) and requests for this type of extension may be made at any point prior to the end of the currently scheduled campaign. The duration of the new campaign can be from 1 to 6 months. Scheduling is based on the availability of ad slots.

POSTPONEMENT:
Postponement allows an advertiser to reschedule the remaining scheduled months for a campaign while maintaining the same pricing. Campaigns can be postponed for up to 6 months, and advertisers are eligible for one postponement per campaign. This does not apply to campaigns added as an extension to an existing campaign. Requests for postponement must be made 15 days prior to the end of the current month, and payment for the subsequent months will be due 10 days prior to the date the campaign is scheduled to resume. Postponement scheduling is based on the the availability of ad slots for the adjusted delivery dates.

Please note, all ad funds are NON-Refundable.

Feel free to contact us with any questions regarding our advertising policies or pricing. We look forward to working with you!