I couldn’t be more thrilled to be the first site to announce the official Vampire Academy Jewelry Line release today! The new line hits virtual shelves on September 24th, 2010. When jewelry artisan Janet Cadsawan approached me about this news tidbit needless to say I couldn’t wait to “sink my teeth into it” if you know what I mean! Janet’s jewelry has graced well known actor Alexander Skarsgård aka Eric Northman of True Blood and has been featured on the show. She is pairing two of my favorite things, books and jewelry and creating something very unique.
In talking with Janet she had this to say about working with books and authors to create designs like she has for Vampire Academy and The Morganville Vampires by Rachel Caine.
“Certainly, there is a reason for why jewelry and books go together so well. Definitely, a better reason than how Barnes & Noble and Build A Bear can be under the same roof, and most definitely, a better reason other than women who are well read like to accessorize.
It is a very simple explanation: stories have souls. I know this may sound like something out of Harry Potter, but there are stories that stay with us forever. Whether they are books, memories, myths or TV shows – they move us. The soul of a good story ignites a desire for that story to never end. After all, isn’t it the biggest compliment to an author or a director to re-read a book or re-watch a movie?
This is where jewelry and stories overlap. Jewelry can tell a story too, like a magic ring, a locket, a wax seal or a cross. Since it can be a manifestation of a person, place or memory or an inheritance. While it can never substitute narrative, it can represent the one thing in a story that actually gives it soul – a character, a place, a message. And, this is exactly why jewelry and books go together so well – one explains the other encapsulates.
When I approached Penguin to develop a collection for Vampire Academy, I had already developed lines for three vampire universes, but what urged me to pursue this collection was the underlying message of the books: love – love in friendship, relationships, patriotism, tradition, and of course, the supernatural. So much soul in one story can only make great jewelry!”
Of course I want one of almost everything she has, so she has been more than gracious and awesome and is offering our readers a killer discount. 10% off until 9/30/10 Use code: BBB10PR910 You can also use the code multiple times! Which means HEY you need to read the press release and the shop here http://cadsawan.com/collection-buy.shtml now. lol If you buy something come back and tell me what it is. I am eyeballing a few things myself!
Official Press Release
JEWELRY FASHIONED FROM LIGHTNING AND THORNS
- Janet Cadsawan announces official Vampire Academy Jewelry Line
New York, N.Y.– September 15, 2010 – The uniqueness of Vampire Academy by Richelle Mead lies in its mythology and message. The essence of the book is about love in many forms – friendship, relationsh
ips, patriotism, tradition, and of course, the supernatural. Janet Cadsawan creates jewelry based on ideas and myths, and given her love of vampires, Vampire Academy was the perfect narrative for Cadsawan to fashion into a jewelry collection.
Mead is known for
incorporating magic, religious and mythical elements to her books, and in Vampire Academy, she makes them tangible through tattoos, talismans and jewelry. This collection by Cadsawan embodies the revered symbols of the vampires (Moroi) and protectors (Dhampir) that have come to hold their own special meaning for fans of this book. Cadsawan has deftly created pieces that readers will want to wear to keep the story and characters alive.
The Vampire Academy Collection includes pendants, charms, bracelets and earrings made from recycled metals. It is based on descriptions, concepts and characters in Richelle Mead’s Vampire Academy. The collection will be available for purchase on September 24th, 2010 at http://cadsawan.com/collection-buy.shtml.
About Vampire Academy by Richelle Mead
Vampire Academy, published by Razorbill, an imprint of Penguin Young Readers Group, is a #1 international bestselling series, with over 3.5 million copies in print in the U.S. and foreign rights sold into 32 countries. Two races of vampires walk our world. One, the Moroi, are alive and wield elemental magical. The other, the Strigoi, are undead and evil–feeding on the innocent to survive.
About cadsawan jewelry + design www.cadsawan.com
Janet Cadsawan’s philosophy is that jewelry is magic-adorned. She designs one-of-a-kind talismans, fine jewelry and supernatural baubles. Her pieces are showcased in both art galleries and fine jewelry stores. She has had pieces appear on HBO’s True Blood and has also designed pieces for Rachel Caine’s Morganville Vampires. She uses local craftsmen to create her jewelry and only uses recycled metal for her collections. She is a lover of small and large animals, and lives on a farm in Greenwich, CT.
Contacts: Christina Rumbaugh, cadsawan llc, email@example.com